✶ 2021 ✶ Student Work ✶ Hypothetical Project ✶
Sleepy Sloth Logo
A figurative logo created for Sleepy Sloth, an hypothetical beddings company based in Australia.
Its target audience is young adults and newly weds looking for new beddings.
Cozzzy
Client expectations…
• Must use sloth in the logo
• Should feel more sophisticated and elegant than products targeting children
• Would like light blue/lavender as the primary color
• Emphasis on the relaxation and “comfy” aspect of beds
Executed through…
• Simplification of the animal form for reproducibility and scalability
• Detailed refinements of the form
• Exploration of a variety of colors
• Circular silhouette
☻ Keming Li
Sloth Sketches
Sleepy Sloth Sketch 01
Sleepy Sloth Sketch 02
Sleepy Sloth Sketch 03
Sleepy Sloth Sketch Refinements
Sleepy Sloth Sketch Refinement 01
Sleepy Sloth Sketch Refinement 02
Sleepy Sloth Sketch Refinement 03
Sleepy Sloth Sketch Refinement 04
Sleepy Sloth Sketch Refinement 05
Sleepy Sloth Refinement 01
Sleepy Sloth Refinement 02
Sleepy Sloth Refinement 03
Color test sheet. The highlighted version became the finalized logo.